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Reports: New iPhone Coming September 10

Submitted by on August 14, 2013 – 8:54 amOne Comment

This one might not even have to be called a rumor: AllThingsD reports that the latest generation iPhone will be unveiled at an Apple event on Sept. 10. The last two iPhones have both been unveiled in the fall, with release dates coinciding with holiday shopping.

One certainty about the latest handset is that it will run on iOS 7, which was unveiled to great fanfare in June. The updated operating system represents a drastic design change for Apple, eschewing skeumorphism (imitated materials) in favor of a more timeless, unified look.

The iPhone 5S is currently the front runner for likely names (the iPhone 4 was followed by the iPhone 4S). The more fanciful predictions about what could revealed include a wrap-around “infinity” screen.

Businessweek suggests that an ailing Apple might increase prices for their flagship handset:

Apple has been having a rough time of things on the markets. Its stock price is currently 35 percent below its 52-week high (which came last September, soon after its last iPhone announcement). The company has suffered from fears that it can’t innovate without Steve Jobs, but more damaging has been the fundamental shift in the smartphone market.

But such plans probably wouldn’t be part of Apple’s high profile announcement.

What do you predict for the next iPhone?

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