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Here We Go Again: JJ Abrams Releases A Cryptic Teaser For… Something

Submitted by on August 20, 2013 – 9:12 amNo Comment

JJ Abrams‘ production company Bad Robot uploaded a one minute video to YouTube yesterday that doesn’t actually tell us anything, but is sure to drive fans crazy, because we’re essentially helpless against this man’s riveting vagueness that ultimately goes nowhere.

The clip is titled Stranger:

The theories abound for what Stranger could be, as at any time Abrams has numerous films and TV shows in the works. (Less serious guesses have joked that this will be an incredibly loose, science-fiction adaptation of Albert Camus‘ existentialist classic The Stranger.) But the most convincing, first noted by Entertainment Weekly, is that Stranger is a forthcoming book “conceived” by Abrams and written by Doug Dorst, which had previously been announced under the title S.

S. sounds like a pretty weird project, and the descriptions suggest that it would have inter-media elements. Also, the first “clue” given out by the publisher was a postcard from the Brazilian coast- maybe the water where we saw Stranger washing up?

Intrepid reddit user EwThatsNerdy dug even deeper and found that the websites soonhewillknow.com and soonhewillknow.net (from the tagline that appears at the end of the video) were registered to the very fake sounding Petunia Plasticine at a non-existent address just three days before the teaser came out.

In a TED Talk, Abrams famously explained that he bought a Mystery Box toy as a child, and still has not opened it; and that he tries to imbue much of his work with this same sense of mystery. But his works like Super 8 (good), Cloverfield (not good), and Lost (infamously unsatisfying ending) have shown that Abrams is much better at setting up mysteries than resolving them, and that audiences are not necessarily as happy as him to leave things unknown.

What do you think of Stranger?

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