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One Direction Unveils An Exclusive Line Of Back-to-School Swag With Office Depot

Submitted by on August 20, 2013 – 10:36 am2 Comments
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One Direction wants you to head back to school in style.

Liam Payne, Louis Tomlinson, Harry Styles, Zayn Malik, and Niall Horan have teamed up with Office Depot to create an exclusive, limited edition collection of back-to-school products. Urging students to “Live Nice at School,” the collection aims to end bullying with a percentage of the products’ sales being donated to support anti-bullying education.

“The collection is meant to bring awareness to the anti-bullying effort,” says Bob Moore, Executive Vice President and Chief Marketing and Merchandising Officer for Office Depot. “Through our back-to-school collaboration with One Direction, we can truly impact both parents and children in a positive way. Our hope is that these products will encourage teens and tweens to be nice, confident, unique, original, and true to themselves.”

The collection is part of the larger “1D + OD Together Against Bullying” campaign which kicked off with One Direction’s U.S. Tour. At each concert, a 70-second video message from the British boy band urges fans to fight to end bullying in schools. The 1D + OD Supplies collection includes 3-ring binders, spiral notebooks, a 5-pack of pens, composition notebooks, and memo pads, decal sets, wristbands, and nail polish in the custom campaign colors.

“We’re really excited to partner with Office Depot and help spread the anti-bullying message with our fans and students across America,” says Liam Payne of One Direction. “Being right out of school ourselves, the issue is fresh in our minds and we’re eager to raise awareness of this subject and remind everyone about the importance of living nice.”

The best part? The 1D + OD Supplies collection is a bargain buy with all products priced under $10 and most items under $5. Check out some of the back to school supplies from One Direction below and shop the collection here. Does 1D inspire you to play nice this upcoming school year?

 

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