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Nelly Teams Up With Honey Nut Cheerios To Create A Special Pair Of LeBron James’ Signature Sneakers

Submitted by on September 4, 2013 – 10:20 amNo Comment
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What does Nelly have to do with Honey Nut Cheerios?! Eh, we actually have absolutely no idea. Nelly is releasing his new album, M.O., later this month, though, so maybe that’s why Honey Nut Cheerios decided to team up with him for a new campaign that he’s involved in. But regardless of why Nelly is involved, Honey Nut Cheerios just tabbed him to help them release a limited-edition sneaker that they’re using to help promote their brand. That sneaker? A Nike LeBron X “Must Be The Honey” sneaker that was created in very small quantities.

As you can see, the LeBron X “Must Be The Honey” is a very, very bright sneaker. It features an upper that is almost completely yellow and hits of black throughout the sneaker that make it look a little bit like a bumblebee. In addition to those details, the LeBron X “Must Be The Honey” sneakers also feature “Must Be The Honey” and Buzz the Bee lace locks on the laces. And they come packaged in a special #MUSTBETHEHONEY shoebox that was created specifically for these sneakers. They’re a pretty attractive pair of sneakers and a nice take on the LeBron X silhouette.

Unfortunately, you’re probably not going to be able to get your hands onto these sneakers anytime soon. Honey Nuts Cheerios only created 250 pairs of them, and they’ve already started handing them out to major celebrities. For instance, both Bow Wow and Nick Cannon showed off their “Must Be The Honey” sneakers on Twitter earlier this week. But if you do happen to luck up on a pair, we suggest keeping them on ice forever. Because you’re not going to be able to pick up another pair anytime soon.

What do you think about the “Must Be The Honey” sneakers? Blatant publicity stunt aside, do you like how they turned out?

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