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Go Behind-The-Scenes Of Rihanna’s Rogue Fragrance Campaign

Submitted by on September 17, 2013 – 1:52 pmOne Comment

First she was a Rebelle, then a Reb’l Fleur, next she went Nude, and now Rihanna has gone Rogue.

The Grammy Award-winning singer has debuted the sexy ad for her fourth fragrance, Rogue by Rihanna. The adventurous scent was created for the kind of woman that radiates edginess and confidence but is also flirty and feminine and, like Rihanna, exudes strength, femininity, and mischief. “People are always changing and evolving, and with Rogue, my new fragrance, I wanted to switch it up to reflect who I am today. It’s a personal fragrance that’s more self-aware. It’s Rogue, it’s me,” said the songstress in an official statement. “This scent embodies demure feminine qualities yet carries into an audacious new moment. I made it for all women, for every mood, because we all want to project our true selves.”

Perfumer Marypierre Julien said: “I was inspired to create a fragrance that is as spontaneous and direct as Rihanna is and emulates her bold approach to her life. She is not afraid to reveal her mischievous side, showing off her true powerful femininity.”

Like its predecessors, Rogue will be distributed by Parlux Fragrances Inc, which also handles the lucrative fragrance empires of Jessica Simpson and Paris Hilton. “We are thrilled to be introducing Rihanna’s Rogue to the world this fall. Every element of the fragrance reflects Rihanna’s dynamic spirit and relentless passion and strength,” said Donald Loftus, President of Parlux, Ltd, the company producing all of Rihanna’s fragrances. “It is an amazing fragrance befitting this amazing talent.”

Rogue by Rihanna is available now at Macy’s, Dillards  and Belk. Go behind-the-scenes of Rihanna’s fragrance shoot photographed by Mario Sorrenti, styled by Mel Ottenberg with hairstyling by Yusef Williams and makeup by Lucia Pieroni, below. Do you want to go Rogue?

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