Sneak Peek: Wiz Khalifa Debuts The Flat Fitty Luxury Cap Collection
There may not be a cap that’s black and yellow, but Wiz Khalifa‘s new luxury headwear collaboration with Flat Fitty promises to be a reflection of the rapper’s eccentric flair for fashion.
“Having someone of Wiz’s caliber recognize the quality of Flat Fitty means a great deal to our team,” explains Flat Fitty CEO Christian “Tian” Waters. “We work hard to consistently design and produce headwear that is of the highest standard achievable. Wiz’s desire to position his line with the most esteemed retailers is aligned with our brand’s mission statement of ‘Just Better.’ Wiz is one of the most business-minded young tastemakers out there, and Flat Fitty is truly excited about this partnership.”
Added Sara Nemerov, SVP and Head of Consumer Products and Global Brand Licensing at Warner Music Group, “When we first met the Flat Fitty team, we knew their vision and creativity was a match for Wiz Khalifa,” she said. “Wiz has a trend-setting style which is a natural fit with Flat Fitty. Flat Fitty is becoming a new leader in the fashion headwear market and we are excited to partner with them.”
The 26-year-old, who will design a few hats for Flat Fitty’s collection each season, dropped three images of himself modeling pieces from the upcoming holiday lookbook and Wiz is definitely pleased with his work. “There are a lot of companies out there who just put their names on something and they try to sell it because of that,” he explained. “But, it’s the actual product and it’s the actual time and the details that are put into making the structure of the hat and the details, and how it’s going to last forever. That’s what I stand for. That’s what my brand is all about. It’s being there forever.”
Take a sneak peek at the Wiz Khalif x Flat Fitty collection below. What do you think of the collaboration?