Joakim Noah Agrees To Sign A Sneaker Endorsement Deal With adidas
Over the course of the last year or two, we have seen a large number of NBA stars jump from bigger sneaker companies to smaller sneaker companies. As a result, the big dogs like Nike, Reebok, and adidas have been forced to sit back and watch some of their former stars sign deals with companies that most people don’t even know exist. But Chicago Bulls center Joakim Noah just decided to switch things up a little bit by making the jump from a smaller sneaker company to a larger snakier company for the upcoming season. So he won’t be running with Le Coq Sportif anymore, as he has been doing since he first came into the league back in 2007. Instead, he will be endorsing a new sneaker company during the 2013-14 NBA season. That company? None other than adidas.
adidas announced Noah’s decision yesterday. The Bulls big man will now join a bunch of other NBA stars, including Dwight Howard, Damian Lillard, and, of course, Derrick Rose, who are running with adidas. adidas head of global basketball marketing Chris Grancio explained the company’s decision to sign Noah to a deal shortly after it was announced.
“Joakim has demonstrated the work ethic, passion, and attitude that make him a perfect fit for the adidas brand,” he said. “When you watch him play, his competitiveness and love of the game is contagious on the court and we’re excited to partner with him as he enters the prime of his career.”
Since we’re so close to the start of the NBA season right now, adidas probably won’t be able to get a campaign for Noah together just yet. But Noah is expected to wear the adidas CrazyQuick at the beginning of the year. Do you think that Noah will fit in well with the adidas basketball team? Or do you think he should have stayed at Le Coq Sportif?