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Rajon Rondo Explains Why He Decided To Sign A Sneaker Deal With ANTA

Submitted by on October 12, 2013 – 8:23 amNo Comment

Last week, we told you all about Rajon Rondo‘s new sneaker endorsement deal. After spending the beginning of his career running with Nike, the Boston Celtics point guard recently decided to jump ship and start running with ANTA, a sneaker company based out of China. He even helped design his first signature sneaker, the ANTA Rondo 1, and seems genuinely excited about the opportunity to be a part of a sneaker company that’s on the come up right now. But why did he decide to start running with ANTA in the first place? That’s a question that a lot of people have asked in the last week or so.

That question gets answered in the video below. During an interview about ANTA, Rondo explains that he is interested in growing his brand and turning himself into an internationally-known basketball player. And the best way to do that, at least according to him, is to take a chance with a Chinese sneaker company. So he decided to sign to ANTA recently in order to make his name and his profile even bigger than it already is in China. You can hear him talk about it here:

After hearing Rondo talk about his decision to sign with ANTA, do you understand it more? Furthermore, do you get why he decided to leave Nike and sign with ANTA? We are sure that some of you out there are still scratching your heads and wondering why in the world Rondo would sign with such an unknown company, especially when you consider that he’s a sneakerhead who loves Nike products. But when you hear him explain his decision, we think it will make a whole lot more sense to you.

Let us know what you think about Rondo signing to ANTA and whether or not you will be checking for his Rondo 1 sneaker when it hits stores.

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