Rita Ora Designs Rimmel London Exclusive Limited Edition Colour Collection
Rita Ora wants you to have the London look. The 22-year-old British singer has teamed up with Coty Incorporated and Rimmel London to create a capsule cosmectics collection of what is sure to be the most trendy and stylish lip and nail shades of the season.
“We are extremely excited about this new collaboration with Rita Ora,” said Johanna Businelli, SVP Global Marketing Coty Beauty Colour Cosmetics. “She is young, fresh and on the brink of a huge international career and we are sure she will bring a lot of creativity and fun to the Rimmel brand.”
Friedemann Schmid, VP of Global Marketing Rimmel, added: “Rita is a real London girl and uses the streets of London as inspiration for her songs like Rimmel uses the London Look from the streets as inspiration for its products. With this new collection we are combining both the London street vibe with Rita’s amazing style and we look forward to sharing the amazing result.”
Following in the footsteps of Kate Moss as Rimmel London’s new spokesmodel, Rita is also the new face of DKNY‘s 2014 Resort campaign. But the “How We Do” singer is especially ecstatic to work with the iconic makeup brand. “I have always loved Rimmel growing up and it is so exciting for me to be able to work with such a cool brand,” she says. “I am absolutely obsessed with makeup and being adventurous with colours so when I was given the chance to make my own collection with Rimmel it was like a dream come true!”
Take a sneak peak at Rita’s Rimmel line below, set to hit stores in February 2014. Are you ready to get the London look?