Katy Perry Is The New Face Of CoverGirl Cosmetics
Forget easy, breezy, and beautiful! Katy Perry is ready to roar for CoverGirl Cosmetics.
The 28-year-old international singing sensation has been tapped as the newest face of the popular cosmetics brand and will star in a number of new ads scheduled to debut in the Spring of 2014. “BEAUTIFUL news to share w/you all,” she tweeted alongside her first official campaign photo. “Today is my 1st day as a @COVERGIRL! See what happens when you let the light in? #COVERGIRLKATY.”
Katy, who has a budding fragrance empire and Eylure eyelash line, is no stranger to the beauty world and the “Fireworks” singer is known for her constantly changing look. “In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression,” Perry said in a statement. “I’m honored to partner with CoverGirl and share more colors and textures of my approach to beauty to inspire my audience.”
Perry’s campaign will feature “a breadth of bold new beauty looks” utilizing lipsticks, shadows, liners, and so on developed by legendary makeup artist and CG global creative director Pat McGrath. “Never afraid to express emotion, strength, vulnerability, or independence, Katy is the embodiment of a true COVERGIRL,” said Esi Eggleston Bracey, VP and general manager of CoverGirl Cosmetics. “Someone we root for, identify with, and get inspiration from.”
Perry, who just put the finishing touches on her third album, Prism (hitting stores on October 22), is in good company, joining a long list of celebrity spokeswoman, including the current roster which has actresses Sofia Vergara and Queen Latifah, singers Pink and Janelle Monáe, and talk-show host Ellen DeGeneres on it.
Check out some of our favorite CoverGirls of the past and present below. Do you think Katy will be easy, breezy, and beautiful as the newest face of CoverGirl?