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Is adidas Really Willing To Pay Andrew Wiggins $180 Million To Endorse Their Sneakers?

Submitted by on October 18, 2013 – 10:08 amNo Comment

Andrew Wiggins hasn’t played an NBA game yet. Hell, Andrew Wiggins hasn’t played a college game yet. And already, some sneaker industry insiders are speculating about how much he’ll be worth to a sneaker company once he starts playing in the NBA. The Kansas guard, who will start his freshman season with the Jayhawks later this fall, is the source of a lot of speculation right now as a report hit the Internet earlier this week indicating that adidas has already decided that they would be willing to pay him $180 million—yes, $180 million—to wear their sneakers in the NBA. Of course, they can’t actually extend an offer like that to him yet. But insiders are saying that he could fetch as much as $180 million in sneaker endorsement money alone.

Is that a realistic figure, though? Considering Wiggins hasn’t even played in college yet, is $180 million feasible? At this point, we wouldn’t put anything past the big sneaker companies. But adidas has already come out and said that they haven’t decided to give Wiggins anything. Not yet, at least.

“There is a fraudulent letter that claims to be from our company offering Mr. Wiggins a contract,” an adidas spokesman told Sole Collector yesterday. “Any reasonable review of the letter would determine its lack of credibility. Beyond this, we do not comment on rumors or speculation about potential partnerships.”

We’re glad to hear that adidas is not considering giving Wiggins that amount of money just yet. It would be incredibly premature—and against NCAA rules—for adidas and Wiggins to have any contact right now. But it would also be smart for adidas and all of the other sneaker companies out there to sit back and observe how good Wiggins does in college before they start tossing crazy figures around. We also think that they should consider making a big offer to an established NBA superstar over a young player like Wiggins next summer.

Will some sneaker company come along and pay Wiggins a bunch of money when he enters the NBA Draft next year? We’re sure they will. But we hope they don’t jump the gun and overpay him. The kid is going to be under enough of a microscope already when he goes to the league. He doesn’t need a $100+ million sneaker contract hanging over his head, too.

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