Rihanna Named The Newest “Provocative” Spokesperson For MAC VIVA GLAM
There’s no denying that RiRi Hearts MAC…and they love her right back. Following the immediate success of her debut collection for MAC Cosmetics, Rihanna has been named the newest spokesperson for their VIVA GLAM Campaign.
“Mama, Ima #VIVAGLAM girl!!!!,” Rihanna tweeted of the collaboration. “Super thrilled to be teaming up with @MACcosmetics for charity! #VIVAGLAM more lipstick, more lives impacted!”
Founded by Frank Angelo and Frank Toskan in 1994, 100 percent of the proceeds of every VIVA GLAM product goes to the MAC AIDS Fund to help men, women, and children affected by the devastating disease. “It all started with VIVA GLAM lipstick; the bullet in passionate red that was the shot heard round the world—the first lipstick created to directly confront and raise money and awareness for AIDS at a time when the pandemic dramatically affected the fashion makeup communities, and was great stigmatized as a gay disease,” writes the creators on the official site.
Rihanna joins a long list of celebrity spokespeople for the brand, including Nicki Minaj and Ricky Martin, Lady Gaga, Cyndi Lauper, Pamela Anderson, Fergie, Mary J. Blige, and the first ever spokesmodel Ru Paul.
“The attitude of VIVA GLAM was to celebrate life and the outspoken attitude of the company,” the company says. “It was a connective tissue that encompassed the diversity of MAC and its mantra…all ages, all races, all sexes. It was, and continues to be, the signature and the heart and soul of the company. VIVA GLAM spokespeople are provocative, alternative and influential and reflect diverse communities. They are heroes we look up to for their personal triumphs; people who have invented themselves and people who created movements.”
Since 1994, MAC’s AIDS Foundation has raised $270 million through the sales of Viva Glam lipstick and lip gloss and Rihanna’s will help that number hit diamond status with the launch of her new collection arriving next year.
“When you think of makeup, the brand that pops into your mind—for something legit—is MAC,” she told Women’s Wear Daily. “Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
Do you heart RiRi for MAC Cosmetics?