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Solange Knowles Named Art Director Of Puma, Debuts Brazil-Inspired “Girls Of Blaze” Collection

Submitted by on November 24, 2013 – 12:49 pmOne Comment
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Solange Knowles continues to flex her impressive roster of talents by adding titles to her already extensive resume. The singer, songwriter, actress, Next model, disc jockey, and Saint Records creator has been named the new Art Director and Creative Consultant of Puma.

“After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork, and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new roll as an Art Director for the iconic PUMA!” the 27-year-old little sister of Beyonce Knowles gushed.

She continued: “It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and PUMA’s approach and philosophies.”

Knowles announced the collaboration on Instagram along with a photo above of one of her creations, inspired by the colors of South America.

“Over the summer, I paired four incredible designers (GERLAN, WILLIAM OKPO, HISHAM BAROOCHA) to interpret a personal favorite of mine, the classic Puma Disc,” she explained. “Each designer incorporated and infused it with their own distinctive aesthetic to present our collection, “GIRLS OF BLAZE,” inspired by the sights and sounds of Brazil. I couldn’t be more excited about the results. The shit is wild, and I hope you will be just as in love as I am. This has been a dream job, and the ride has just begun!”

Take a sneak peak at Knowles x Puma’s Girls Of Blaze collection below. Are you planning to hit stores when the kicks debut in February 2014?

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