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Pharrell Williams Debuts “Happy,” The World’s First 24-Hour Music Video

Submitted by on November 25, 2013 – 1:26 pmNo Comment
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Pharrell Williams wants you to get happy!

The 40-year-old hip-hop innovator is redefining the music video genre with the world’s first 24-hour music video. Williams, in association with ICONOCLAST and i am OTHER Entertainment, debuted the video for “Happy,” which appears on the soundtrack for Universal Pictures and Illumination Entertainment’s blockbuster, Despicable Me 2.

Directed by the creative duo We Are From L.A., the video was shot entirely with a Steady Cam as more than 400 hundred extras, and a few special celebrity guests, walked and danced nearly eight miles in Los Angeles over an 11-day period. The concept of the video was inspired by a pivotal moment in Despicable Me 2.

Gru, the lead character who’s no longer a villain, has fallen in love and feels so much joy he literally dances through the streets,” explains Williams. “That kind of happiness is so infectious; you can’t help but smile.”

To watch the historic new video, fans can head over to “24hoursofhappy.com, where they are automatically taken to the point in the video that the time on their computer reflects. At the top of every hour, Williams performs for the duration of the song, and he appears 24 times in the video. Directly following his performance every hour, 14 unique cameos play in four-minute intervals. Users can watch the video in real time or skip to a different time of the day and share favorite moments on Twitter and Facebook.”

Alongside Williams, fans can expect to see appearances by two of the film’s stars, Steve Carell and Miranda Cosgrove, as well as Jamie Foxx, Tyler, The Creator and Earl Sweatshirt from Odd Future, Jimmy Kimmel, Magic Johnson, Kelly Osbourne, Sérgio Mendes, Ana Ortiz, Issa Rae, Bevy Smith, Leah Labelle and Steve Martin to name a few.

Check out the official music video for “Happy” below and if have a full day to spend, watch the 24 hour version here: www.24hoursofhappy.com. Are you feeling happy?

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