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Should Spalding Be Releasing A Lineup Of Basketball Sneakers?

Submitted by on November 30, 2013 – 10:49 amOne Comment
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It feels like there are a million and one different companies selling basketball sneakers right now. From the ones that you know and love—Nike, adidas, Reebok, etc.—to the relatively new companies like Anta and Li-Ning, there are lots and lots of different companies creating basketball sneakers at the moment. In fact, the market has become so saturated that it’s difficult to pick out a pair of sneakers these days without being inundated with choices. Seriously, what do you pick?! Everywhere you turn there is a different pair of basketball sneakers, and every company that’s producing them at the moment claims to be better than the next.

With that in mind, it’s not a huge surprise to hear that Spalding—the company that has created everything from basketballs to backboards over the years—is launching a lineup of basketball sneakers. But is there room in the market for them?

We’re not sure. To be honest, Spalding does what it does now very well. They create top-notch products for basketball players. But we don’t see those same players gravitating towards Spalding basketball sneakers, especially since guys like Miami Heat guard Mario Chalmers are going to be the only players endorsing the sneakers. The Spalding sneakers are set to retail for between $80 and $120, so it’s not like you’re really going to save a ton of money on them as compared to some of the bigger brands. But Spalding is hoping that there is a market for sneakers created by the same folks who create basketballs.

“Spalding has been an industry leader in innovation introducing such products as ‘Infusion,’ ‘NEVERFLAT,’ and ‘Spalding Rookie Gear’ basketballs,” David Zumbach, Vice President of Spalding Footwear, said recently. “We will now bring that same innovative spirit to on-court performance basketball footwear.”

It’ll be interesting to see how they do it and, ultimately, how they do when they release their basketball sneakers next fall. The sneaker pictured above is their Spalding Point Forward, which will retail for $120. Do you think it’s going to be enough to help Spalding break into the world of basketball sneakers?

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