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Why Did Drake Just Sign A Deal With Jordan Brand?

Submitted by on December 4, 2013 – 1:39 pmNo Comment

Drake is not a professional athlete. He might shoot a basketball every now and then or kick a soccer ball around a pitch when he has some free time. But last we checked, Drake is a rapper/singer who just so happens to love sports and loves to wear gear and sneakers endorsed by professional athletes. So why then did the Jordan Brand just decide to give Drizzy a sneaker deal? Sure, Drake has been spotted in more than a few pairs of Jordans over the years. But why did Jordan Brand feel the need to give him of all people a shoe contract?

Well, to be fair to Drake, he’s obviously not the first rapper to do a deal with a sneaker company. Many, many, many rappers have struck shoe deals over the years. Run-DMC infamously did a deal with adidas after rapping about the brand in their hit song, “My Adidas.” And most recently, Kanye West has been associated with both Nike and adidas. He actually just signed a deal with adidas that will call for him to design a bunch of new sneakers for the brand. But did that mean that Jordan needed to sign Drake right away and let him do the same thing?! It seems like they did it to counteract the deal Kanye did with adidas. But was it necessary?

The truth is that, because we don’t really know about the financial aspects of Drake’s deal, we can’t totally knock the deal that Jordan Brand did. It sounds like Drake won’t necessarily be redesigning Jordans or anything but will be adding OVO branding to some existing sneakers. And if that is the case, then this deal makes sense. But to the best of our knowledge, Drake doesn’t know a whole hell of a lot about sneaker design. Additionally, he’s not a professional athlete and never will be. So if Jordan Brand is hoping to bring him on board and have him spearhead a signature sneaker, then this deal probably won’t end up being a very good one. But we’ll just have to wait and see what they have in store for him.

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