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2 Chainz Believes That Rappers Can Sell Just As Many Sneakers As Athletes Can

Submitted by on December 8, 2013 – 4:03 pmNo Comment

At the moment, there are a number of rappers who are making a lot of noise in the sneaker community. Specifically, Kanye West just signed a $10 million deal with adidas and is planning on creating a bunch of sneakers for the brand in 2014, and Drake just signed an endorsement deal with Jordan Brand and is planning on working with the brand on new releases in 2014. But is it really a good idea for sneaker companies to take such an interest in rappers right now? And can rappers really help sneaker companies sell shoes moving forward?

Rapper 2 Chainz sure thinks so. He made an appearance on ESPN‘s SportsNation late last week and talked about the trend that involves sneaker companies snatching up rappers for their rosters. And he revealed that he thinks that rappers are capable of helping companies sell more sneakers than athletes can. This shouldn’t really come as a huge surprise, given the fact that 2 Chainz has done work with adidas Originals in the past. But it’s interesting to hear his take on rappers signing sneaker deals and helping companies push product. Hear him talk about it here:

We tend to agree with 2 Chainz. While athletes are always going to be used to sell sneakers, rappers are very influential these days and can convince lots and lots of people to buy the same sneakers that they wear. So don’t be surprised to see more rappers signing sneaker deals both now and in the future. If sneaker companies want to sell more sneakers, they’ll be turning to rappers early and often to help them do it. Kanye and Drake are paving the way for the new crop of rappers, and we get the feeling that, before long, every rapper with a gold or platinum record on his resume is going to have a sneaker deal.

Do you want to see more rappers working with sneaker companies? Or do you think that sneaker companies should stick to working with athletes?

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