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Microsoft Develops A Smart Bra To Fight Overeating

Submitted by on December 9, 2013 – 12:24 pmNo Comment

No, the above headline is not a joke about clueless male scientists. One of the largest tech companies in the world has been researching the viability of wearable technology by developing a “smart bra” that monitors women’s physiological conditions, and warns them if they might become distressed.

The bra is fitted with an EKG, which measures heart rate, and an EDA which measures perspiration. When the sensors perceive that the woman is becoming distressed, the bra sends a message to the woman’s smartphone to warn her.

Previous research (and common sense) has shown that people reach for unhealthy foods when they are stressed.

The new study, conducted in conjunction with researchers from the University of Rochester and the University of Southampton in the UK, and published online under the title Food and Mood: Just-in-Time Support for Emotional Eating, found that 87.5% of participants in the study did become more aware of their emotions. But only 37.5% of participants reported changing their eating habits.

The researchers were quick to explain that the bra was chosen because it was one of the only garments that could provide a securely fastened sensor near the heart, and is worn for long durations.

“The bra sensing system is just one instance of a class of work from a group of Microsoft researchers that is focused on the broader topic of affective computing, or designing devices and services that are sensitive to people’s moods and react accordingly,” said a Microsoft spokesperson.

They added that the smart bra was just for research purposes, and “Microsoft has no plans to develop a bra with sensors.”

But as with most new devices, users had a predictable complaint: battery life. The bra had to be charged every 3-4 hours.

What do you think- would you wear a Microsoft smart bra? Let us know in the Comments.

[via CNN]


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