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Erykah Badu Is The New Face Of Givenchy’s Spring 2014 Campaign

Submitted by on December 17, 2013 – 11:45 amNo Comment

The praises for Erykah Badu‘s latest project go on and on and on and on. The 42-year-old has been named the new face of Givenchy‘s Spring/Summer 2014 campaign by director Riccardo Tisci.

“Erykah, she’s an icon—come on!” Tisci said in an interview with Style.com. “She’s one of the most stylish women I’ve met in my life. She’s got such a good sense of proportion, of colors. What I want to do with my advertising campaign is spread the love. Already now it’s been three seasons that I’ve been using people that express something—they are great artists, or beautiful women, or stylish women, or models that I really believe in. It’s kind of a family portfolio.”

Shot by world-renowned photographers Mert Alas and Marcus Piggott, the neo-soul singer looks flawless in the above black and white image modeling the French fashion house’s upcoming Africa-meets-Japan themed collection, which is also modeled by Maria Borges, Asia Chow, newcomer Riley, and Dominik Bauer. And at a time when women of color are underrepresented in the fashion industry, Tisci is proud to announce that the entire campaign features only African-American and Asian models.

“There was a lot of talk this season in fashion,” the designer said. “I was one of the persons who ended up not being touched by this. I discovered Joan Smalls, I discovered Maria [Borges]. I’ve always been supporting them. For me, I grew up in a family and I grew up in a culture, an education, that we are all the same. It’s 2013. Everybody’s being so cool about Instagram, about Facebook, any media—everybody’s being so open. At the end of the day, why are not so many black girls or Latin girls in shows? When you have an American president who is black! When I see this happening, it’s quite sad, I think. People can be so avant-garde, so advanced, but actually not, because people are still making differences between skin color.”

What do you think of Erykah Badu for Givenchy and their women of color campaign?

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