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Don’t These Reebok Insta Pump Fury HLS Sneakers Look Like A Can Of Coca-Cola?

Submitted by on December 20, 2013 – 1:03 pm2 Comments
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There are lots and lots of big corporations that have gotten into bed with sneaker brands in the past. Companies see the value in having sneakers that either bear their name or their company colors and are quick to capitalize off of it by allowing sneaker brands to create cool kicks in their honor. But a lot of big companies like Coca-Cola don’t really have to do collaborations with sneaker companies because of how large they are. But that hasn’t stopped some brands from paying homage to those companies anyway, especially now that exclusive, hard-to-find colorways are all the rage and are instrumental in drumming up interest in sneakers.

With that in mind, these Reebok Insta Pump Fury HLS “Coca-Cola” sneakers just started making the rounds on the Internet. And while it’s unclear whether or not Coca-Cola actually worked with Reebok on these or Reebok simply went ahead and used the company’s colors to create a pair of sneakers, there’s no denying that these sneakers look exactly like a can of soda. The logo on the back of the sneaker also looks very similar to Coke’s logo, so there’s a good chance that these sneakers might be official Coke kicks.

As of right now, we don’t have any additional details on these. Early rumors indicate that these are going to drop in Japan in March and could possibly hit the United States after that. But that could obviously change or could be a false rumor altogether. So we’ll be sure to update you on the Insta Pump Fury HLS “Coca-Cola” sneakers when and if we hear more about them.

In the meantime, let us know if you’re excited about the idea of wearing a pair of sneakers that pay homage to Coca-Cola. Do you think it was a good idea for Reebok to create these—or do you think that it’s lame when sneaker brands collaborate with major companies?

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