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Is This Samsung Galaxy Gear Ad The Worst Of 2013?

Submitted by on December 25, 2013 – 11:30 amNo Comment

Most media outlets that compile a list of 2013′s worst ads have already done so, but some are making room for this stinker from Samsung. The two-and-a-half minute spot for their Galaxy Gear smartwatch not only has horrible acting and is unbearably cheesy, but is downright creepy in its depiction of a guy who uses his Gear to stalk a pretty girl he just met.

Jack and Aimee meet on a ski lift (an improbable location, but the bulky clothes and altitude highlight the few advantages of having a smartphone strapped to your wrist). Aimee then gives her phone number to a complete stranger, and seems surprised when her phone starts ringing (did she really not see where that was going?). Jack then greets her with “Hey there, pretty lady.” (He’s apparently never heard comedian Demetri Martin‘s observations about using the word “ladies.”)

Jack then follows Aimee down the ski slope, photographing her (with the Gear’s 1.9 MP auto-focus camera in the watchstrap!) with out her being aware. Again, Aimee seems surprised and pleased when she finds Jack has been following her.

Later, they bump into each other at a bar, where, once again, Aimee seems totally surprised and pleased. After accepting a drink from Jack that she didn’t see poured (a big no-no), she snuggles up to him and thanks him for a “perfect day.”

In total earnestness, Jack then looks at the camera, raises his wrist, and smiles. It appears that the actor tries to wink, but can’t, and awkwardly blinks instead.

Throughout all this, a hapless dude is repeatedly humiliated as he tries to woo Aimee with his normal smart phone. He appears more creepy at the beginning, but maybe he’s just more honest about it.

What do you think- is this the worst tech ad of 2013?

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