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Gisele Bündchen Is Pantene’s Newest Ambassador

Submitted by on January 2, 2014 – 11:46 am3 Comments

Gisele Bündchen continues to prove why she is the highest-paid supermodel in the world. The 33-year-old Brazilian stunner was just named the spokesmodel for Pantene, the world’s No. 1 haircare brand.

“Gisele is truly a woman who has it all—not only does she have one of the most iconic heads of hair in the beauty world but she is also a true role model with a huge heart,” says Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble. “We want to celebrate Gisele not only for her beauty, but also her genuine passion to empower women to be their best selves. Her tremendous career accomplishments, her success as a mother of two wonderful children, and her ongoing philanthropic work are an inspiration for women to be beautiful both inside and out. We are proud to now have her as part of our North American Pantene family.”

Starting this January, Gisele will be instrumental in the launch of Pantene’s first-ever, clinically-tested, anti-oxidant damage-blocking technology (EDDS). According to the hair brand, “this damage blocking technology targets, captures, and helps reduce copper build-up on hair to help prevent oxidative damage, which over time leads to a new dimension of strong, healthy hair. This technology will be across most Pantene shampoo formulas and works to preserve the long-term health of hair.”

The wife of NFL superstar Tom Brady and mother of two joins a long list of celebrity ambassadors of the brand, including Queen Latifah, Zooey Deschanel, Liv Tyler, and Eva Mendes.

“I feel my hair has been through it all—from being styled more than ten times in one day to enjoying the sun and surf with my children—and Pantene has helped to keep it healthy with every wash, no matter what the day may bring,” Bündchen said in an official press statement. “I love that Pantene not only stands for healthy, strong hair, but also encourages women to give back specifically through a program like Pantene Beautiful Lengths.”

Watch Gisele’s hairy Pantene commercial below. Would you mess with her tresses?

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