Gisele Bündchen Is Pantene’s Newest Ambassador
Starting this January, Gisele will be instrumental in the launch of Pantene’s first-ever, clinically-tested, anti-oxidant damage-blocking technology (EDDS). According to the hair brand, “this damage blocking technology targets, captures, and helps reduce copper build-up on hair to help prevent oxidative damage, which over time leads to a new dimension of strong, healthy hair. This technology will be across most Pantene shampoo formulas and works to preserve the long-term health of hair.”
The wife of NFL superstar Tom Brady and mother of two joins a long list of celebrity ambassadors of the brand, including Queen Latifah, Zooey Deschanel, Liv Tyler, and Eva Mendes.
“I feel my hair has been through it all—from being styled more than ten times in one day to enjoying the sun and surf with my children—and Pantene has helped to keep it healthy with every wash, no matter what the day may bring,” Bündchen said in an official press statement. “I love that Pantene not only stands for healthy, strong hair, but also encourages women to give back specifically through a program like Pantene Beautiful Lengths.”