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Go Behind The Scenes Of Rihanna’s Balmain Spring/Summer 2014 Campaign: “It’s Freaking Epic!”

Submitted by on January 4, 2014 – 11:07 amNo Comment

Rihanna has found love with Balmain.

The 25-year-old Barbadian singer was named as the new face of the Parisian label’s Spring/Summer 2014 print campaign. In December, @BadGalRiRi posted a few of the sizzling shots from the campaign on Instagram and now fashion fans are invited on set for a behind-the-scenes look at the campaign styled by Styled To Rock mentor Mel Ottenberg. In the videos, Balmain’s creative director, 27-year-old Olivier Rousteing, reveals that the latest collection was entirely inspired by the “We Found Love” singer.

“Dreams do come true,” Rousteing said of the collaboration with Rihanna. “When the woman that inspires you wears your creations, your vision feels complete. Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world. A few months ago, she came to the studio and from that; I wanted to create all this collection around her. She mixes fashion with music & I think my collection is based around that. I just think, she’s this girl that everybody knows…she’s boyish, she’s strong…she’s powerful—she knows how to mix beauty—she’s the new icon.”

Photographed by famed photographers and Lady Gaga favorites Inez & Vinoodh, Rihanna called the shoot brilliant and expressed her equal admiration for all involved. “Everything we have done together has been amazing,” RiRi says in one of the three videos below. “Now we get to shoot Balmain, which is freaking epic! Balmain has been a friend that I’ve loved for so long and now, to actually get to work with him…it’s brilliant! And we had fun today…we had so much fun!”

Watch Rihanna have so much fun below. Do you think Rihanna makes Balmain look badass?

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