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Why Did Jeremy Lin Decide To Leave Nike For adidas?

Submitted by on January 7, 2014 – 1:34 pmNo Comment
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Just a few short years ago, Jeremy Lin didn’t have a sneaker deal. Hell, Lin barely had an NBA deal. He was a guy who sat at the end of the bench for a bunch of NBA teams before he finally got his chance to play with the New York Knicks and ignited “Linsanity” in New York City. And when he did that, he opened up a variety of different endorsement opportunities for himself. One of those endorsement deals was with Nike, who has been supplying Lin with sneakers for the last couple of years now and making him “Player Exclusive” sneakers to wear as a member of the Houston Rockets. However, that relationship just came to an end.

Rather than continuing to run with Nike, Lin just announced that he will be moving over to adidas, effective immediately. Earlier this week, he even shaved adidas’ Three Stripes into the side of his head. It’s clear that he’s down for adidas now and is going to do whatever he can to make his brand bigger with the company. And he says he’s doing it because he wants to take advantage of the fact that he’s super popular over in Asia. He feels that adidas is the company that can help him make the most noise there.

“I definitely have international appeal,” he said on Monday. “There will be tours in Asia—that’s part of the package.”

Lin also explained that he thinks adidas is going to utilize him more than Nike has in the last couple years.

“adidas wouldn’t have made a pitch to me if they didn’t believe in me as a player and person,” he said.

Lin is right, too. At this point in time, he needs a company that is going to do everything it can to mass market him overseas. And so far, Nike wasn’t doing that for him. In fact, it didn’t really feel like Nike was fully committed to him as a person or player. So we expect him to make a lot of noise now that he’s running with adidas. Will it lead to a signature sneaker? Probably not right away. But it will put him in the spotlight more and allow him to shine in Asia.

With that in mind, do you think that Lin made the right decision leaving Nike for adidas? Let us know in the comments section.

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