Marissa Mayer Unveils Major Yahoo Changes At CES
At one of the biggest tech expos in the country, Yahoo CEO Marissa Mayer presented a star-studded, ambitious vision to turn the search engine into a mobile-based content generation and delivery specialist.
Mayer delivered the message to a packed crowd of 1,700 attendees, with plenty of help, including Katie Couric, former NY Times tech reporter David Pogue, musician John Legend, and Saturday Night Live cast members Cecily Strong and Kenan Thompson.
Couric joined Yahoo recently, and told the audience that she will be releasing interviews with newsmakers through the site.
Pogue, whose defection from the Times was a major coup for Yahoo, showed off the new Yahoo Tech, one of the new “magazines” that will replace Yahoo’s older news content.
Tumblr creator and CEO David Karp announced that all of the sites ads will now be powered by Yahoo.
Yahoo’s new news content will be developed from Summly, an automated content aggregator developed by UK teen Nick D’Alosio and purchased by Yahoo for $30 million last year. The Summly infrastructure will become Yahoo News Digest, which will combine the automation with human editorial curation, to deliver a daily news feed to users.
Mayer was named Yahoo CEO in July 2012, after suffering through years of turbulence, reorganization, and layoffs. Under her short tenure, Yahoo has again surpassed Google for number of unique visitors to its sites. And Mayer has garnered numerous accolades, including topping multiple Forbes lists of powerful women and business people.