Facebook Sued For Allegedly Faking “Likes”
How much integrity does a person’s Facebook “Like” have? One Colorado man is going to court to fight an endorsement on the social network that he says he never gave.
Anthony Ditirro has filed suit with the Northern District Court of California (which covers Facebook’s Menlo Park headquarters), alleging that a friend’s newsfeed showed Ditirro “liking” the newspaper USA Today, even though Ditirro had never liked the publication on Facebook.
Although plaintiff has nothing negative to say about USA Today newspapers, plaintiff is not an avid reader of USA Today, nor does plaintiff endorse the newspaper,” the complaint states, adding that Ditirro has never visited USA Today’s Web site, or clicked the like button on USA Today’s Web site or Facebook Page. “Defendant knowingly used plaintiff’s likeness and Facebook profile to advertise to the general public that plaintiff endorsed USA Today without plaintiff’s permission.”
Citing California privacy laws that cover the unauthorized use of a person’s image, Ditirro and his defense team are seeking $750 for himself and anyone else on Facebook who had their name falsely used in an endorsement.
“The complaint is without merit and we will defend ourselves vigorously,” said a Facebook spokesperson.
Just weeks ago, the company was hit with a class action lawsuit alleging that it was scanning links sent in private messages for the purposes of “data mining and user profiling.” Facebook also said those claims were without merit, and that it would defend itself vigorously.