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Is A Company Really Going To Pay Peyton Manning For His “Omaha!” Audible Calls?

Submitted by on January 16, 2014 – 1:32 pmNo Comment

If you’ve ever sat and watched Peyton Manning play football, then you know that he really, really likes to yell “Omaha!” during games. It’s a little unclear exactly what “Omaha!” means. But the thought is that, when Manning calls it out, he’s changing whatever play he called in the huddle at the line of scrimmage. Most likely, it means that Manning wants to “flip” the play that he called in the huddle. For instance, if the play called for a run to the right, then “Omaha!” means that he wants to run it to the left. He obviously hasn’t confirmed that, but it would make sense.

Regardless of why he does it, Manning has been yelling “Omaha!” a lot in recent games. In fact, he yelled it a grand total of 44 times during the Denver Broncos win over the San Diego Chargers on Sunday afternoon. He called it out so often that a company called Omaha Steaks is reportedly now thinking about paying Manning to endorse their brand. The NFL has already said that they don’t have a rule in place that would make that illegal. So it seems to be a deal that would make sense.

“Omaha Steaks is always looking for awesome promotional opportunities that get our brand in front of customers and potential customers,” a senior VP for Omaha Steaks said yesterday. “So if the economics were right, Omaha Steaks would consider a deal with Mr. Manning, especially given his apparent affinity for Omaha.”

So far, no deal has been reached. And Manning’s marketing advisor has refused to go on the record and say whether or not a deal with Omaha Steaks is something that Manning would be interested in. But in the past, we’ve seen Manning endorse just about everything at one time or another. So what’s one more?

Then again, accepting a deal with Omaha Steaks could backfire and hurt Manning. If he accepted it, it could make him look selfish or make him look like he’s not respecting the game of football. So he might not want anything to do with a deal that calls for him to work a brand name into his audibles.

What do you think he should do: Accept an endorsement deal with Omaha Steaks, or refuse to work with the brand simply because he uses an audible that contains the brand’s name?

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