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“Devil Baby” Prank Terrorizes New York City For Devil’s Due Movie Marketing Campaign

Submitted by on January 17, 2014 – 11:31 amNo Comment

Oh, hell no!

The masterminds at New York-based viral marketing company Thinkmodo definitely have a sick sense of humor. To promote the new Fox horror film Devil’s Due, the firm created a vomit-spewing demonic animatronic infant and loaded the baby up in a blood red remote control stroller. Then, they unleashed the beast onto the streets of New York City and it wasn’t long before all hell broke loose.

“Our devil baby was covered and a hidden speaker inside the stroller would play looped audio of a crying baby,” Thinkmodo founder Michael Krivicka told Yahoo News. “It was an interesting social experiment to see how many people would bother to check on an abandoned stroller. Since the stroller was remote controlled as well, we decided to have some fun with it and have the stroller approach specific groups of people—some walking, some sitting around enjoying a hot coffee. Lots of fun reactions there. One lady decided to cover up the baby with a blanket while another gentleman just stood there, processing the grotesque look of the baby.”

Despite the devilish prank, it seems the city that never sleeps will still rest easy tonight. “People were totally cool with being in the video after getting the living hell scared out of them,” said Krivicka. “Each reaction ended with a laugh, and everyone loved the look of the baby.”

Below, check out the hilarious “Devil Baby Attack” prank and the trailer for Devil’s Due, which hits theaters today. Were you scared straight…to the theater?

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