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Carrie Underwood Named Almay’s Global Brand Ambassador: “Celebrate Our Natural Beauty”

Submitted by on January 23, 2014 – 11:40 am33 Comments
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All-American girl and American Idol season four winner Carrie Underwood has just been named Almay’s Global Brand Ambassador.

“Carrie embraces Almay’s approach to beauty and products,” said Revlon, Inc. Global Chief Marketing Officer Julia Goldin. “Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful which is why we could not be more excited for her to join the brand.”

The 30-year-old country pop star will join Almay’s current brand ambassador actress Kate Hudson and appear in the cosmetics brand’s multimedia campaigns spanning television, print, in-store, digital, and social platforms. “Honestly, I could never be associated with a company I didn’t believe in,” said Underwood of the new partnership. “I love Almay’s positive approach to beauty because it’s so important to celebrate our natural beauty and enhance what makes us unique.”

The fresh-faced Arista artist says that Almay has been a mainstay in her beauty regime.  “I’m also really impressed by their products, which I use in my daily life and when I’m working,” she said. “There’s really something for everyone and every occasion–whether you want to get that perfect ‘no-makeup makeup look’ or create a fun, amped up ‘date-night’ smoky eye.”

To go behind-the-scenes of Underwood’s Almay campaign photo shoot, visit www.almay.com. What do you think of Carrie Underwood as the new global face of Almay?

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