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AT&T Offers Deal For Family Wireless Plan

Submitted by on February 2, 2014 – 11:41 amOne Comment

Service provider AT&T has unveiled new lower prices for family plans. The move shows that the customer-friendly pricing options recently offered by competitor T-Mobile are in fact shaking up the industry.

AT&T announced on Super Bowl Weekend that a plan for four smartphones with a shared 10GB of data and unlimited talk and text would now be available for $160 a month, $40 cheaper than before. No contracts are required, and phones must be purchased at full price. Current AT&T family plan subscribers will be automatically switched to the lower rates. A similar plan on Verizon costs $100 more.

“This is about being competitive,” said David Christopher, chief marketing officer for AT&T Mobility. “We feel we have the best network and the best value in the marketplace.”

T-Mobile, long the last place finisher among the four major carriers, has aggressively pushed its “Uncarrier” initiative in recent months. The company has eliminated contracts, roaming fees, and long waits to update handsets. CEO Jon Legere has suggested that the industry kept customer-unfriendly practices because of a lack of competition among providers, and AT&T’s shift does seem to support that.

T-Mobile recently offered to pay the early termination fees for customers switching from competitors. AT&T is not making the same offer, but for a limited time is offering $100 credit for each new line added.

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