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Quarter Water Debuts Urban Street Style Menswear Collection “Bodega Dreams” At NYFW

Submitted by on February 9, 2014 – 11:18 amNo Comment

Urban menswear street style brand Quarter Water showcased its fall ’14 preview during NYFW on Friday, February 7, 2014 at elk rentals studio.

The Quarter Water brand is inspired by classic snacks, drinks, and the energetic atmosphere found at lively New York City corner stores, called Bodegas. Much more than just a tribute to sugary confections, Quarter Water Fall 2014 and the brand’s debut collection are about staying connected to your roots and being empowered by your community. Led by designer Andrew Adames, “Bodega Dreams” bridges the cultural gap between New York City and the Caribbean nation of the Dominican Republic. The Quarter Water man tackles the world head-on, is unafraid of taking risks, and balances a chaotic schedule that includes hard work and unapologetic play.

To provide authentic NYC flavor, guests were treated to live R&B and hip-hop performances by Brook Brovaz music production, spiked café con leche served in coffee cups powered by Clique Vodka, and Halal cart-style chicken and rice, all to a soundtrack of beats provided by DJ Takeova.

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