Watch Solange Set The Sneaker World On Fire With Her PUMA x “Girls Of Blaze” Collection
It may be gloomy and blistering cold outside, but get ready to let the sunshine in.
Last year, Solange Knowles was named as Creative Consultant and Art Director for PUMA. And now, the 27-year-old singer is showing off the colorful fruits of all her labor in the PUMA x Solange “Girls of Blaze” Sneaker Lookbook. Shot by Solange’s longtime boyfriend, video director Alan Ferguson, the paint popping looks are a reflection of her collaboration with New York-based William Okpo, a Nigerian design label owned by sisters Darlene and Lizzy Okpo, Gerlan Marcel of Gerlan Jeans, and Hisham Bharoocha.
“Well, my love for colors, prints, and textiles play a role in almost everything I do creatively, but it was also about realizing the versatility throughout the three different designers and expressing that for different personal styles,” Solange told Nice Kicks of designing the sneakers for the collection. “I like to think that Hisham’s design is really for the bold and wild at heart, while Gerlan’s designs are definitely playful, a bit quirky with a more sporty edge, while the Okpo sisters’ use of texture really leans on a more bohemian vibe. All of these designers I’ve been friends with and collaborated with in one way or another, and I really consider them the new faces of insanely talented emerging creatives. Being able to celebrate that on a scale as big and iconic as this project with PUMA has felt incredible!”
Although the singer, songwriter, actress, Next model, disc jockey, and Saint Records label boss loves has been photographed in heels on red carpets around the globe, a move to Brooklyn, N.Y. helped Solange add sneakers to her fashion repertoire.
“I will be the first to admit, sneakers were always mostly used in my lifestyle in an athletic setting,” she explained. “However, once I moved to New York, that changed. When you’re walking from spot to spot, hopping in and out of cabs and the train, by mid-day the thing that suffers the most are your feet. Going out at night? Forget about it! So I started to try to structure my outfits around a statement sneaker honestly out of practicality. I think women have really focused on the idea that sexiness and femininity is a state of mind, really projecting confidence throughout the voice of saying when I feel good, I look good. That can be interpreted in so many ways…but certainly a level of comfort can exist. You will never have more fun at the club when you are wearing sneakers really dancing your ass off! I’ve also noticed the gender lines have crossed so much when it comes to sneakers as well. Women are wearing men’s sneakers, and I can’t tell you how many men have asked me if the Discs from my collection will come in larger sizes so they can rock them as well!”
Go behind-the-scenes of the photo shoot for the PUMA x Solange “Girls of Blaze” sneaker campaign. Are you ready to heat things up with these pumped-up kicks in stores now?