Home » Society, Spotlight

Beyoncé & Jennifer Garner Fight To “Ban Bossy” In New PSA: “I’m Not Bossy, I’m The Boss!”

Submitted by on March 12, 2014 – 11:40 amNo Comment

Beyoncé is using her superpowers as one of the biggest pop divas in the world to fight against the use of the word “bossy” to describe young girls and women asserting their power. The “Run The World” singer stars in a new video PSA to launch the Ban Bossy Campaign created by Facebook COO and LeanIn.org founder Sheryl Sandberg and Girl Scouts CEO Anna Maria Chavéz.

“When a little boy asserts himself, he’s called a ‘leader.’ Yet when a little girl does the same, she risks being branded ‘bossy.’ Words like bossy send a message: don’t raise your hand or speak up,” the creators explain on the website. “By middle school, girls are less interested in leading than boys—a trend that continues into adulthood. Together we can encourage girls to lead.”

In the one-minute clip, Beyoncé joins forces with film actress Jennifer Garner, Glee star Jane Lynch, former US Secretary of State Condoleezza Rice, fashion designer Diane Von Furstenberg, and even a few fellas (U.S. Secretary of Education Arne Duncan and NASCAR champion Jimmie Johnson) to urge girls to be ambitious and be leaders that change the world.

“By middle school,” Sandberg says in the video, “girls are less interested in leadership than boys,” Beyoncé continues. Adds Lynch, “and that’s because they worry about being called,” Chavéz finishes the sentence with the word: “bossy.” Ending the short video on a powerful note is Beyoncé who declares, “I’m not bossy, I’m the boss!”

But not everyone is convinced that the word “bossy” needs to be eradicated from our vocabulary.

“There are far worse things for women than being called bossy,” wrote Forbes contributor Micheline Maynard. “And, I don’t think banning bossy does much to help young girls, either. For one, bossy isn’t only a word that applies to women. It’s gender neutral. There are plenty of bossy men out there, too. Bossy is bossy—dictatorial, unyielding, telling people what to do and expecting them to do it without any input. There are bosses who are leaders, and bosses who are bossy…Given the nastiness that many women face on a daily basis, being called bossy is the least of our problems.”

Take a look at the Ban Bossy video below for what is being called the “stupidest campaign ever!” by Twitchy.com. While its hard not to do everything Beyoncé tells us to, do you think we should #banbossy?

Related Posts with Thumbnails

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS. Be nice. Keep it clean. Stay on topic. No spam.

We want to keep in touch with you. If you give us your email address, you may receive marketing emails from the DJ Networks family. We hope that's cool.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.