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Why In The World Is The Jordan Shine Sneaker Going To Cost $400?

Submitted by on March 13, 2014 – 10:12 amOne Comment
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In recent years, the Jordan Brand has increased the price of a lot of their sneakers and made it damn-near impossible for the average American kid to afford a pair. Once upon a time, a pair of Air Jordans cost $100 and that was considered a lot of money. But in 2014, $100 for a pair of Jordans is unheard of and would actually be welcomed by most sneakerheads. Because on average, retro Jordans sell for upwards of $180, while some of the newer Jordan sneakers run for well over $200. It’s gotten way out of hand and, unfortunately, it doesn’t sound like Jordan Brand is planning on reducing sneaker prices anytime soon.

Need proof? Well, all you need to do is take a look at the new Jordan Shine sneaker. It was created using the original Air Jordan 1 as inspiration and it features an upper made completely out of leather. On some parts of the sneaker the leather is woven into panels, while on other parts it’s left smooth. But the Shine was clearly created to be a high-end sneaker. And if you want a pair, you’re going to have to pay dearly for it. Because the Jordan Brand is going to be selling these sneakers at a cost of $400. Yes, you read that right. These sneakers are going to cost 400 dollars.

If these are made with high-quality Italian leather, then that price makes sense. You’re paying for a really nice shoe here that’s made for nice occasions. But at the same time, $400 is a ridiculous price for kids to pay for a sneaker. So we’re not sure who Jordan is targeting here. But we fear that kids are going to snatch these up and spend even more money than they already do on a pair of sneakers, which is absurd. No one should pay $400 for a pair of Jordans.

Do you like what the Jordan Brand has done here? Or like us, do you think that it’s crazy for them to try and charge people $400 for a pair of sneakers? Let us know in the comments section below.

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