Kanye West Has Company! Pharrell Williams Has Officially Signed A Deal With adidas
Earlier this month, Pharrell made an appearance at the Oscar Awards to perform his hit song, “Happy.” And when he did, he was decked out in a bunch of different adidas products, including an adidas track jacket and a pair of adidas sneakers. So naturally, everyone thought, “Hey, wait a second, is Pharrell signing or maybe even signed to adidas right now?!” At the time, he wasn’t…yet. But very early this morning, adidas released a video on YouTube and formally announced that Pharrell is now running with the Three Stripes. You can watch that video here:
As of right now, adidas hasn’t revealed a whole lot of other details about their new collaboration with Pharrell. We would guess that Pharrell will play a major role in both designing and promoting different adidas apparel and adidas sneakers. adidas may even give him his own signature clothing line and signature sneaker. But we’ll just have to wait and see what they decide to do. Regardless, Pharrell sounds like he’s excited to be down with the brand.
“Working with an iconic brand like adidas is such an incredible opportunity,” he said through a statement. “From the classic track suit to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”
Bionic Yarn is Pharrell’s company that turns debris found in the ocean into materials that can be used to create clothing and other materials. As part of his adidas deal, he will get to incorporate Bionic Yarn into some of his adidas creations. So this sounds like it’ll be a win/win situation for both adidas and Pharrell.
What do you think of Pharrell doing a deal with adidas? adidas just signed Kanye West and was already poised to have a huge 2014. Do you think it’s going to be even bigger and better now?