50 Cent Talks About The Time That He Had A Very Profitable Reebok G-Unit Sneaker
Once upon a time, not long ago, not every rapper had his or her own sneaker. These days, it feels like anyone who has a hit under their belts gets a shoe deal. But back in the early 2000s, sneaker companies were apprehensive about giving rappers a sneaker deal. Rappers weren’t wearing sneakers out on the court or field every night. So there wasn’t really an incentive for companies like Nike, Reebok, or adidas to give them their own sneakers. But in 2003, shortly after Reebok missed out on the chance to sign LeBron James to his first sneaker deal, they decided to roll the dice and give 50 Cent his own G-Unit sneaker. And it was a pretty massive success.
Even though there was really nothing revolutionary about the low-top G-Unit sneaker—it was basically seen as an alternative to the popular Nike Air Force 1 sneaker in that it was a low-top and it was (mostly) all white—it sold really well. According to 50 Cent, his G-Unit sneaker actually sold six times better than Jay Z‘s Reebok S. Dot sneaker, which was released around the same time. Fif also claims that he made upwards of $80 million during the time period that he was signed to Reebok. So it’s pretty clear that Reebok was selling a ton of sneakers due in large part to the popularity of 50 Cent and G-Unit at the time. Here is what 50 himself had to say about his Reebok sneaker when REVOLT asked him about it recently:
It’s kind of amazing to remember that there used to be a time when it was rare for a sneaker company to give a rapper like 50 Cent a deal. It’s also kind of amazing to remember how well 50′s sneaker deal did for Reebok. He no doubt opened a lot of doors for other rappers and made it easier for them to get sneaker deals. Who knows? Without him, the Nike Air Yeezy might still be a pipe dream. And the entire sneaker game might not be as big as it is today.
What do you think about what 50 Cent had to say in the video above? Do you believe him when he says that he made upwards of $80 million thanks to his Reebok deal? Or do you think he’s exaggerating when he talks about the success of his G-Unit sneaker?