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Lupita Nyong’o Is Lancome’s New Ambassadress: “Standing For Something Other Than Looks”

Submitted by on April 8, 2014 – 12:45 pmOne Comment
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Academy Award-winning actress Lupita Nyong’o has been named the new face of Lancome.

“I am truly honored to join the Maison Lancome, a brand with such a prestigious history that I have always loved,” she said in an official press statement. “I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.”

The 31-year-old Kenyan/Mexican actress burst onto the scene with her breakout role as Patsey in 12 Years a Slave. Now as the face of a major cosmetics brand, Lupita hopes to redefine the longstanding notion of what is beautiful.

“What appealed to me about Lancôme is that they’re not dictating what beauty is,” she told WWD. “What they do supports something that already is—and that was appealing to me, too. It’s what drew me to them. Hopefully, it’s a symbiotic relationship—that I benefit from being associated with them, and they benefit from being associated with me, as well. And for the consumer at large, I think Lancôme has a range of products for every woman, and I think having me will expand people’s understanding of, hopefully, what Lancôme stands for, who Lancôme is for.”

As the newest Brand Ambassadress, Lupita joins the ranks of current spokespersons Julia Roberts, Penelope Cruz, Lily Collins, Kate Winslet, and Daria Werbowy.

“I had to give a speech about beauty right before the Oscars and for me, beauty is a compassion for yourself and those around you,” she continued. “And I think that in focusing on that, the light inside illuminates the beauty outside. The idea that Lancôme now has a few actor ambassadors is significant because actors are not just faces, they are spirits that people enjoy and relate to more than in an aesthetic way. We have the privilege of standing for something other than just looks.”

“When [South Sudanese British model Alek Wek] came on the scene, I felt more seen,” said Nyong’o of her inspiration. “Having me on a huge campaign like this will hopefully do that for other girls or people who feel unseen or underseen.”

Lupito’s campaign for Lancome, shot by star photographers Mert Alas and Marcus Piggott, will debut this summer.

“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancome woman,” stated Francoise Lehmann, General Manager of Lancome International. “A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep.”

Xavier Vey, President of Lancome USA, added, “Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman. Having Lupita as a Lancome ambassadress will help support our mission in the U.S. market which is to speak to all women. Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance.”

Watch as Nyong’o gushes about her new gig as the face of Lancome via a video she posted on her Instagram account. Are you excited to see the Lupita x Lancome campaign?

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