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Damian Lillard Signs A Huge Contract Extension With adidas & Films A Hilarious Commercial

Submitted by on April 16, 2014 – 12:43 pmNo Comment
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Earlier this year, reports started circulating about how Damian Lillard was thinking about leaving adidas after the 2013-14 NBA season. Because the Portland Trail Blazers guard was able to hit a bunch of milestones on the court, his current contract allowed him to opt out of his deal in order to try and negotiate a new one. And a lot of people thought that that might signal the end of Lillard’s run with the Three Stripes. After all, he was probably going to command quite a bit of money on the free market, and the thought was that adidas might not be able to afford him. But so much for that!

Earlier this week, Lillard reportedly signed a new deal with adidas that will keep him with the brand for the next decade. adidas hasn’t announced exactly how much they’re going to pay Lillard to keep him with the company. But early reports have indicated that adidas is going to give him upwards of $100 million over the next 10 years for his services, which is obviously a huge amount of money to give to a guy who has only been in the NBA for a couple of years now. However, adidas clearly thinks that Lillard is worth it and that he’s going to help make them a lot of money in the future. So they were willing to pay a king’s ransom for him to stay with them for the foreseeable future.

It looks like their decision is already panning out, too. Just one day after reports of Lillard’s new deal surfaced, Foot Locker and adidas released a new commercial called “No Rings” that features Lillard, Barry Sanders, Karl Malone, and a couple other sports legends. And it is hilarious. You can watch it here:

If this is the kind of stuff that Lillard is able to provide for adidas, then we think that they made a very wise decision when they inked him to a new deal. They’re obviously going to have to build a signature sneaker for him at some point and really make him work for the money they’re paying him. But this is a great start.

Do you think that adidas should have given Lillard a $100 million contract? Or do you think that they overpaid to keep him?

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