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First Look: Katy Perry Roars Into Claire’s With Her Prism Jewelry Collection

Submitted by on April 17, 2014 – 1:50 pm3 Comments
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Barbadian pop diva Rihanna recently confessed to Vogue that she shines bright like a fake diamond thanks to her jewelry pieces from Claire’s. So it’s no surprise that her BFF Katy Perry would decide to design her own collection for the brand. In collaboration with the world’s leading retailer of “fun, fashionable accessories” for young women and girls, the 29-year-old “Teenage Dream” singer is set to launch the “Katy Perry PRISM Collection” this Spring 2014.

“When we survey our girls around the world, she’s the superstar that resonates globally. We’ve done smaller deals and always carried different products. Katy is our big one,” Jim Fielding, chief executive officer of Claire’s Inc., told WWD. “Katy is designing a line of jewelry and accessories that she wanted to make for her fans. The overlap between her fans and the Claire’s customer is a great overlap. Katy is a very smart businesswoman and a great performer. She knows her brand very well. She has a definite aesthetic and point of view.”

The bracelets, necklaces, hair pins, rings, bangles, and other accessories designed for young women, teens, tweens, and girls ages 3 to 35 will debut to coincide with the start of Perry’s PRISMATIC WORLD TOUR in May 2014 and her latest album PRISM.

“Claire’s will be the perfect destination for accessories inspired by my new album, PRISM,” said the face of CoverGirl Cosmetics. “I specifically curated these collections to make sure you’re show-ready for my PRISMATIC WORLD TOUR, coming to a city near you.”

The exclusive collection will launch in Claire’s stores worldwide and at Claires.com in May 2014 with the collaboration continuing through 2016.

“Katy aligns perfectly with our brand mission and resonates with our friends and customers around the world,” Fielding said in an official press statement. “We are thrilled, humbled, and honored to embark on this adventure with her; she is the perfect partner for our brand.”

Take a closer look at several pieces from the “Katy Perry PRISM Collection” below. Does this sneak peek make you roar with excitement?

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