Selena Gomez Launches “Rock Chic” Adidas NEO Summer 2014 Collection
Selena Gomez wants you to come and get Adidas NEO‘s new Summer 2014 collection.
The 21-year-old singer and actress serves as a guest designer for the sports brand and added 27 pieces to the collection, “taking her inspiration from street style and creating a collection that blends soft pink tones with tough monochrome looks. Selena models her favorite pieces from the collection in a series of shots released today that show the collection’s sweet but rebellious spirit. Selena poses in the design studio for a range of playful images, hanging out in the black and white floral jumpsuit with shoulder cutouts. She pairs shiny black leggings and metallic suede dance shoe with a black and white striped sleeveless blouse tied at the waist for an edgy, preppy look. The summer collection is perfect for dressing up and dressing down.”
Selena’s “Summer Rebel” collection also focuses on footwear, “which offers bold designs in a metallic pink finish. The bassline basketball-inspired hi-top sneaker has a pink mirror shine, there is a soft metallic suede dance shoe and a pearly pink ballerina with contrast black ribbon. The look is completed with the addition of a funky woven scarf or a wide-brimmed summer hat in sand, black, or glow pink emulate Selena’s boho look whilst shading your face from the sun.”
Check out the shoppable video starring Selena below. “I love playing around with fashion and like clothes that are fun, easy to wear, and comfortable,” Selena said in a release. “My collection has a ‘rock chic’ theme and it’s confident, rebellious and fun. It’s also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing”
For more information on Selena’s new summer collection and to stay up to date on all things NEO, visit the NEO Twitter account @adidasNEOLabel. Are you ready to rebel?