Is Skechers (Yes, Skechers!) Really The Hottest Sneaker Brand In The Country Right Now?
If we asked you to guess which sneaker company was having the most success so far this year as of right now, which company would you pick? Nike and their million and one weekly releases? adidas and their recent Kanye West and Pharrell Williams signings? Reebok and all of their retros? Eh, those would all be solid guesses. But how about…Skechers? Yes, Skechers!
Chances are, you could guess sneaker companies all day long and not ever land on Skechers. After all, the Skechers brand isn’t exactly big amongst sneakerheads. You’re actually more likely to catch a sneakerhead walking the streets of any major city barefoot than you are to catch him or her wearing a pair of Skechers. But according to sneaker industry analyst Matt Powell, Skechers is the “hottest major brand in the U.S.” right now and is probably only going to get stronger as the year moves on. We honestly don’t know why. But Powell recently noted that Skechers enjoyed “a 50 percent gain in brand share” in April and just had the best first quarter in Skechers brand history. So it’s clear that Skechers is enjoying a moment right now.
Part of Skechers’ success can probably be attributed to the fact that Boston Marathon winner Meb Keflezighi wore a pair of Skechers this year while winning the race. But it also appears that Skechers is coming out with so many different pairs of sneakers right now that they’re enjoying success across the board. And they’re looking to ride that wave of momentum at the moment.
“We’re firing on all cylinders with product initiatives and fresh innovative footwear styles that are clearly resonating with consumers,” Skechers president Michael Greenberg said after Powell shared the news about Skechers’ recent success. “We believe this positive trend will continue as demand for our brand remains strong worldwide.”
Why do you think Skechers has been so successful so far this year? And will their success continue? Let us know in the comments section below.