Do You Have A Problem With Jordan Brand “Remastering” Old Air Jordans In 2015?
Over the course of the last few years, the Jordan Brand has re-released a ton of old Air Jordans to the world. And people have literally done everything—from paying ridiculous amounts of money to resorting to physical violence—to get their hands on them. It’s actually gotten so out of control that, save for a few pairs, sneakerheads aren’t even impressed when they see someone rocking a pair of Jordans anymore, because Jordan Brand has released so many of them. But guess what? All of those pairs of Air Jordans are going to take a backseat to the Jordans that are going to be re-released in 2015.
And why are the 2015 Air Jordan re-releases going to be so special? Well, the Jordan Brand recently announced that they’re going to “remaster” a bunch of their old sneakers. Basically, they’re going to take old Air Jordans, recreate them using better materials than they’ve used on their re-releases in the past, and then sell them for more than the original re-releases with prices being about “10 to 15 percent” higher “depending on the model.” In theory, it’s a good idea, as Jordan Brand will be re-releasing better sneakers. But a lot of people are upset about what Jordan Brand is doing—and we can’t really blame them.
By “remastering” their sneakers, Jordan Brand is essentially admitting that some of the sneakers that they’ve re-released in the past haven’t been made with the best materials possible. They’re also telling all of the Jordan fanatics out there that they need to spend even more money to get re-releases that they’ve probably already purchased in the past. It comes across as a bit of a money grab on Jordan’s part and makes it seem like the Jordan Brand is just going to keep finding ways to re-release sneakers in order to keep the profits rolling in. And to be very honest, it makes us not want to continue buying Jordans in 2015. We’re sure the “mastered” sneakers are going to look amazing. But it begs the question: Why haven’t they looked that amazing all along?
What do you think of the Jordan Brand’s idea to “remaster” their sneakers? Are you going to buy a few pairs in 2015, or are you going to boycott the sneakers in protest of what Jordan Brand is doing?