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B.o.B Announced As ECKO’s Latest Campaign Ambassador

Submitted by on July 23, 2014 – 9:34 amNo Comment

Earlier this week, Ecko Unltd. released their Fall/Winter campaign, starring multi-talented artist, songwriter and producer B.o.B. Taking an updated approach to the brand’s design-centric DNA, the campaign features illustrations and animations depicting true stories told by the ATL transplant. The first campaign creative is above with more rolling out in the coming months.

Since day one, Ecko Unltd. has strived to never restrict itself to any single lane. Music, design, fashion, action sports and more, the brand seamlessly fuses the diverse and spontaneous energy of youth culture. The same is true for the eclectic B.o.B. Over the years, the MC has shown an ability to thrive in both hip-hop and pop culture, creating numerous Billboard hits and collaborations with top recording artists (Bruno Mars, Lil Wayne, Nicki Minaj). His “no genre” movement embodies the unconstrained spirit of today’s youth which is the essence of the Ecko Unltd. brand.

Watch the behind-the-scenes video from the campaign shoot below.

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