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Should Kevin Durant Sign A Sneaker Endorsement Deal With Under Armour?

Submitted by on August 6, 2014 – 9:14 amNo Comment
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Last week, Kevin Durant‘s sneaker endorsement deal with Nike expired. And while the reigning NBA MVP has spent the last seven seasons with the Swoosh, there are some rumors out there that seem to indicate that he could be headed elsewhere sometime in the near future. Specifically, he might be seriously considering a shoe deal with Under Armour, the company that currently includes NBA players like Stephen Curry, Kemba Walker, and Brandon Jennings on its roster. And an announcement about KD’s new deal with the company¬†could be announced as soon as this week.

Would it be a good idea for KD to sign a deal with Under Armour, though? While the company has grown by leaps and bounds recently, they’re not really known for being a big basketball brand just yet. And it seems like KD has a good thing going with Nike right now. His last few Nike sneakers have done really well, and he’s now mentioned in the same breath as LeBron James when it comes to basketball sneakers. But the sticking point appears to be whether or not Nike would be willing to shell out the kind of money that UA has reportedly offered to KD to come and represent their brand.

According to the New York Daily News, UA is offering KD upwards of $30 million per year to sign with them. And while Nike could obviously make a strong competing offer, KD’s last Nike deal was worth about $60 million over seven years. So it’s unlikely that Nike would give KD as much as UA is said to be offering, which could result in KD signing with UA and making an immediate impact on UA’s standing within the world of basketball sneakers.

If UA is offering KD that much money, then we won’t blame him at all if he decides to pick up and leave Nike. That’s a lot of money to turn down. But we just hope UA has a solid plan in place for how they’ll utilize him. Because it’s one thing to sign KD to a deal, but it’s another to create a sneaker for him that’s as good as the sneakers that Nike has created for him in recent years.

Stay tuned to see whether or not KD ultimately decides to sign with Under Armour. If he does, do you think it would be a good idea?

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