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Kevin Durant Has Reportedly Received A $265 Million Sneaker Endorsement Deal Offer From Under Armour

Submitted by on August 21, 2014 – 11:31 amNo Comment

Under Armour is very serious about trying to make Kevin Durant their next NBA sneaker endorser. They already have guys like Stephen Curry under their umbrella, but they want KD to be the guy who really puts them on the map as far as basketball sneakers are concerned. So according to numerous reports, Under Armour just offered KD a deal worth somewhere in the range of $265 and $285 million over the course of the next 10 years to come and represent Under Armour. They think that that number should entice KD to leave Nike, but they’re going to have to wait to see what Nike does next before they can claim KD.

As a result of a clause that KD has in his contract with Nike, the Swoosh can match any offer that KD receives from another sneaker company and sign him to a new deal. That means that Nike could offer KD exactly what Under Armour is offering him now and keep him on their roster for the foreseeable future. The question now is: Will they do it? Do they think that KD is worth more than $25 million per year for the next decade? Or do they let KD walk and allow him to build his brand further with Under Armour?

It’s not going to be an easy decision for Nike—or for KD. On the one hand, KD has spent the last seven years with Nike and has built his brand from the ground up there. He’s developed a sneaker that has become really popular in recent years. So in essence, he would have to restart that process if he chose to leave Nike and sign to Under Armour now. On the other hand, $25 million is a lot of money. It’s a lot of money for Nike to commit to KD and it’s a lot of money for KD to say no to if Nike decides not to match Under Armour’s offer. So it’ll be really interesting to see what both Nike and KD decide to do here. Their decisions will play a big part in the futures of Nike and Under Armour and will affect KD for the next ten years.

What do you think Nike and KD should do? Should Nike match Under Armour’s offer? And if they don’t, should KD go back to Nike for less money than Under Armour is offering? Let us know.

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