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Do You Agree With What Talib Kweli Had To Say About Rappers Getting Shoe Deals Recently?

Submitted by on August 24, 2014 – 2:48 pm3 Comments

Rappers have been getting endorsement deals with sneaker companies for years now. Ever since Run-DMC linked up with adidas back in the 1980s due to the success of their song, “My adidas,” sneaker companies and rappers have been getting into bed together. From Jay Z and 50 Cent to Kanye West and Rick Ross, there have been tons of rappers who have done deals with sneaker companies in the past. And it doesn’t seem like that’s going to stop anytime soon. At this point, even guys like Talib Kweli—who hosted an event on behalf of Ugg Australia recently—are getting into the shoe game.

Talib had some interesting things to say about why that is, though, during the Ugg event. Specifically, he said that he believes that the music industry is basically dead at this point. And because of that, he feels as though more and more rappers are seeking out sneaker and shoe companies for endorsements because it’s one of the ways that they can continue to make money without music.

“The music industry is, for lack of a better word, is dead,” he said at the event. “As an artist, you have to find ways to partner with people who understand what you are able to bring to the table and partner with people who are excited about having their products represented for whatever type of reason.”

As more rappers turn to shoe deals to bring in additional income, it’s interesting to hear Talib say these things. He’s a guy who, not long ago, probably would have turned a blind eye to doing something with a company like Ugg. Rappers used to get labeled as “sellouts” for working with large companies. But because of the way the music industry is set up now, rappers have to accept these kinds of opportunities in order to stay in the game. And it’s why there are so many of them doing it.

Do you agree with what Talib had to say and do you think it explains why so many rappers have shoe deals in 2014?

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