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Why Is Jordan Brand Going To Stop Producing The Popular Air Jordan III For Awhile?

Submitted by on August 31, 2014 – 10:11 amOne Comment

The Air Jordan III sneaker is easily one of the most popular Air Jordan sneakers ever produced. And that’s been especially true in recent years. The Jordan Brand has released a number of different colorways of the Air Jordan III and sneakerheads have snatched them all up in droves. The sneaker has become so popular that anyone who calls themselves a sneaker “collector” no doubt has a closet full of Air Jordan IIIs at home. Outside of maybe the Air Jordan XI, it’s turned into the favorite Air Jordan amongst those who love sneakers. So why then is Jordan Brand going to stop producing the sneaker after the release of the Air Jordan III “Sport Blue”?

That’s right, sneakerheads. Jordan Brand is done producing new Air Jordan III sneakers…at least for now. At a recent Jordan Brand event, Jordan Brand Vice President of Footwear David Schechter announced that the company is going to stop putting out Air Jordan III sneakers for the time being. He didn’t specify how long Jordan Brand will put the Air Jordan III on ice. But a quick scan of Twitter reveals that most sneakerheads are not happy about this development. What are they going to do without their precious Air Jordan IIIs?!

The good news is that we highly doubt Jordan Brand will stop producing Air Jordan IIIs for long. Next year, the company is set to start putting out remastered versions of their old Air Jordans, so we’d be willing to bet that the Air Jordan III will only take a hiatus until that time comes. But until it does, you should probably snatch up a few extra pairs of Air Jordan IIIs in the coming weeks and months. They’re going to become increasingly hard to come by over the next year or so, and if you want to make sure that you’ve always got a fresh pair to wear, you’re going to need to put some extra pairs of the Air Jordan III into your closet right now.

Are you sad to hear that Air Jordan IIIs will be going away for awhile? Or do you think it’s a good idea for Jordan Brand to stop producing them so that they can build up the demand for them again?

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