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Do The Cowboys Plan To Sign Michael Sam Because They Want Him Or Because He Can Help Them Sell Jerseys?

Submitted by on September 3, 2014 – 9:33 amNo Comment

Former St. Louis Rams defensive lineman Michael Sam got cut by the team that drafted him late last week. But he’s probably not going to be a free agent for long. Because late yesterday, a source out of Dallas told ESPN’s Adam Schefter that the Cowboys are planning to pick up Sam today after giving him a physical. They don’t want to sign him to their 53-man roster because it’s already full. But they do want to give Sam a chance to prove himself on their practice squad. So assuming he can pass a physical, he should be a member of the Cowboys by the end of business today.

Is it because the Cowboys actually want Sam, though, or do they just want all of the attention that he brings as the first openly-gay player in the NFL? And furthermore, are they just using Sam to sell more jerseys, which would be one side effect of bringing Sam into the fold?

Unfortunately, we probably aren’t going to find out the real answer to those questions. But a short time after the news about Sam going to Dallas broke, it was pretty surprising to see one of the tweets that Schefter sent out. “Dallas D needs all the help it can get,” it said. “Also, if Jerry Jones can’t sell Johnny Football jerseys, might as well sell Michael Sam jerseys.”

At first glance, Schefter’s assumption that the Cowboys would only sign Sam to sell jerseys seemed cold. But he might have a point. Cowboys owner Jerry Jones is a guy who loves to generate publicity for his team because, at the end of the day, it equates to him making more money. So it wouldn’t be out of the realm of possibility for him to sign Sam in order to sell a lot of merchandise in the coming weeks and months. Whether he wants him on his team or not is sort of irrelevant. Sam’s inclusion is a good business decision, just like it was a good business decision for the Cleveland Browns to draft Johnny Manziel. He’s helped the team sell thousands and thousands of extra jerseys.

Is that really Jones’ play here, though? Or do the Cowboys coaches think Sam has a real chance of eventually landing on their team? Only time will tell. But in the meantime, let us know what you think about the Cowboys signing Michael Sam to their practice squad.

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