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Will You Use Starbucks’ Upcoming Delivery Service?

Submitted by on October 31, 2014 – 2:54 pmNo Comment

Starbucks CEO Howard Schulz announced this week that the massive coffee shop chain will be rolling out limited delivery options in select markets next year. But the move has left business experts scratching their heads as to what Starbucks hopes to accomplish, and consumers wondering if this will actually work.

“Nothing surprises me, but running up with muffin and Frappuccino for $7 doesn’t seem like it could work economically,” Bob Goldin, executive vice president at Technomic, the restaurant industry consulting firm, told USA Today.

And Christopher Muller, professor at Boston University’s School of Hospitality Administration, said that this violates Starbucks’ longstanding efforts to make their cafes a welcoming, attractive destination for consumers.

Schulz himself suggested that this would not be for GrubHub-style spontaneous orders when he described “standing orders” to be “delivered daily.” The predictable logistics and costs of such a program would be easier to manage.

What do you think? Would you pay to have a Starbucks latte and muffin delivered to your office every day? Let us know in the comments below.

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