Kanye West Didn’t Want His adidas Yeezy Boosts To Cost $350
Kanye West talked about a lot of different things during his appearance on Power 105.1′s The Breakfast Club on Friday morning. From his relationship with Amber Rose to his thoughts of the relationship between Tyga and Kylie Jenner, Kanye talked about it all. And that included Kanye’s new adidas Yeezy Boost sneakers. He spent quite a bit of time discussing the design of the sneakers and actually shed some light on a few things concerning their release.
Specifically, Kanye was asked why the sneakers cost $350. It’s a pretty odd price point when you think about it, and Kanye and adidas could have picked just about any price point that they wanted. So he was asked why he eventually settled on that one. And he responded by revealing that he didn’t have anything to do with making the sneakers $350. But that’s not the only thing he didn’t have any control over. He also said that he didn’t want the sneaker to be super limited. But adidas did, which was why there were only 9,000 pairs of the Yeezy Boosts released at first.
“I don’t want them to be limited, actually, that’s something that the company did,” he said. “I really want as many people to get them as possible. I didn’t want the price to be $350. I don’t want to play this sneaker culture game and all this, so they be reselling them for high prices and stuff. I just want people to have what I make.”
So does that mean that Kanye is unhappy with adidas? Not at all. In fact, he went on to compare his relationship with the company to a marriage.
“At the start of a relationship, you ain’t gonna have all the control,” he said. “It’s a marriage, and usually the first year of the situation is the toughest. And then, when you start to communicate, it could be powerful.”
adidas is expected to release more Yeezy Boosts through their website today. If you feel like paying $350 for a pair, be on the lookout for them.